Halonix has released  new commercial for their campaign introducing Mr. Spectacles

Posted on Oct 20, 2013 at 07:19 pm IST

The TVC revolves around the thought, ‘sahi roshni mein padai karo, varna zindagi bhar ke liye aankhein kharaab ho jayeingi’ (bad light leads to poor sight for life).

Halonix Technologies Limited, manufacturer of consumer lighting appliances, has released a new commercial for their campaign that includes a revamp of identity and packaging. The TVC has been conceptualised by Cheil India and produced by Thumbnail Pictures







The film shows a young girl trying to read in poor light. She gets distracted by some sounds. Upon exploration, she meets up with an animated character ‘Mr. Spectacles’ who tells her to read in the right light, warning her that he will end up on her nose for life otherwise. The ad ends with a voiceover announcing, “Halonix - The Right Light.”

Credits
Client: Halonix Techologies
Brand/product: Consumer Lighting
Agency: Cheil Worldwide SW Asia
Creative head and ECD: Nima DT Namchu
Group creative directors: Navin Theeng, Kaushik Saha
Creative supervisors: Anindita Das (copy), Narinder Bisht (art)
Client servicing: Amit Ghildiyal, Avilash Chakraborty, Upasana Sil
Account planning: Vivek Dutta, Vartika Sahani
Production house: Thumbnail Pictures
Director (film): Sudip Bandhopadhay

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