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Alpenliebe 2 Choco Eclairs released TVC with animated Bear
Posted on May 10, 2012 at 08:11pm IST
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Confectionery giant Perfetti Van Melle India (PVMI) has signed on Kareena Kapoor as brand ambassador for its all new Alpenliebe 2 Choco Eclairs brand. Kareena will feature in the launch TVC of Alpenliebe 2 Choco Eclairs and also in all mobile and Internet campaigns of the brand. This is the first instance of a celebrity endorsement in the Eclairs category and also Kareena’s first brand endorsement in the confectionary category.
The TVC has been shot by ad film maker Ravi Udyawar at Mumbai’s Reliance Studios followed by a complex post-production process at animation studios in Poland and Black Magic, Singapore. ‘This TVC has been one of my most challenging assignments. We shot live with Kareena and an actor to get the interaction and dance movements correct. We then replaced the actor with the bear, which was created on CGI. Getting the dance sequence between Kareena and the Bear required complex animation techniques. The facial expressions were motion captured and applied on to the CG bear to look more authentic. The toughest part was creating the bear which is very difficult due to its complex fur body. Shooting with Kareena was a great experience due to her understanding of the idea, flawless acting and timing. The music composed by Mikey McCleary adds great value and fits in perfectly with the overall look of the film while staying true to the naughty mood of the original song,” said Udyawar about the project.
The toughest part was creating the bear which is very difficult due to its complex fur body. The facial expressions were motion captured and applied on to the CG bear to look more authentic.
Ravi Udyawar
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The facial expressions were motion captured and applied on to the CG bear to look more authentic.
Credits:

Agency: McCann Erickson

Client: Perfetti Van Melle India

Creative Team: Prasoon Joshi, Tirtha Ghosh

Account Management: Niket Kumar, Pranab Kumar

Senior Film Executive: Jeet Kalra

Director: Ravi Udyavar

Production house: RU Films
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