Copyright : 2013 animation-boss.com All rights reserved. © 2013
HOME  |   ABOUT US   |   CONTACT US  |   ADVERTISEMENT   |   FEEDBACK   |   FORUM   |    CHAT   |   ANIMATIONBOSSSTUDIOS   |  HELPLINE    
Vaibhav Studios created animated commercial for Vodafone
Posted on Oct 09, 2012 at 11:41 am IST

Vaibhav Studios where creativity never ends creators of  Simpoo, Birthday Bhoot, OogaBooga, BulaDi, ChulBuli, Amaron battery TVC campaign, Vodafone Parrot and several other super popular animated characters again catch the attention of the viewers.
Vaibhav studios has already set a benchmark in Indian animation industry by making every age group of Indian audiences as its audience whether its a school going child, college going adult, working individuals or old age  individuals ; all love to watch vaibhav studios creativity.

The company has recently created a 35 second animated commercial for vodafone.  The film features two caterpillars (animated) who crawl onto a racing car and are all set to compete in their own race, at their slow pace. But the car starts off, leaving them breathless and astounded. In the end, the two are seen enjoying the ride. The super at the end asks, "Love racing?" and urges viewers to log on to Vodafone's microsite and get a chance to join their team at the 2012 Formula 1 Airtel Indian Grand Prix.








Vaibhav Studios where creativity never ends creators of  Simpoo, Birthday Bhoot, OogaBooga, BulaDi, ChulBuli, Amaron battery TVC campaign, Vodafone Parrot and several other super popular animated characters again catch the attention of the viewers.


Why the animation route? Kapil Arora, country head - team Vodafone
, explained,"We wanted to highlight speed and decided to present it in the context of two speed-loving caterpillars who hitch a ride on the Vodafone McLaren Mercedes car. Animation was then the only way to do justice to these protagonists and their ensuing experience. Of course it helps that the treatment breaks stereotypes associated with Formula One advertising and helps the Vodafone offering stand out." Animation in the storyline also helps in drawing people who aren't religious followers of the game yet appreciate the sport, he added. TV and digital will be the two lead mediums for this campaign apart from print, radio and outdoor.

Rao shared that the character design wasn't complicated at all. "After we settled on the idea and the script, we had a lot of fun at the animation studio. In fact, I'd give full credit to the animation artist, Vaibhav, for creating the look of the characters," he said. This was largely a one-line script which took 3-4 weeks of post-production for completion. Rao gave a few touches to the film at the animation studio like rendering the slow-motion shot when the wind hits the faces of the two caterpillars.

My Great Web page
Call  +91 7303524181 for 24 x 7 Helpline