The ad opens with few girls in a taxi looking at various Tata Nano cars on the road.
A riot of colours, dapper chics and foot-tapping number celebrating ‘youness’, ‘kickassness’, ‘epicness’ and ‘magicness’ - that’s the new campaign for Tata Nano crafted by Rediffusion Y&R.
The ad opens with few girls in a taxi looking at various Tata Nano cars on the road. The drivers park their cars and start forming a flash mob. Ugesh Sarcar performs a trick turning a small model of Tata Nano into a real car. Everybody gathers at a common place and designer Masaba Gupta walks towards an orange Nano, throws off the cover to reveal a blue Nano. The film ends with the supers ‘Celebrate youness’, ‘Celebrate kickassness’, ‘Celebrate epicness’, ‘Celebrate magicness’, ‘Celebrate awesomeness.’
Credit Chief Creative Officer and Vice Chairman: Sam Ahmed National Creative Director: Komal Bedi Sohal Creative Head: Sneh Nihalani Branch Head: Neville Medhora Business Head: Sarita Raghavan Brand Associate: Juhi Hegde Production House: Joy Films Director: Mehdi Norowzian DOP: Zubin Mistry Music Director: Dhruv Ghanekar Singer: Gayatri Iyer