Tata Nano TVC came out with awesome effects

Posted on Aug 17, 2013 at 04:00 pm IST

The ad opens with few girls in a taxi looking at various Tata Nano cars on the road.

A riot of colours, dapper chics and foot-tapping number celebrating ‘youness’, ‘kickassness’, ‘epicness’ and ‘magicness’ - that’s the new campaign for Tata Nano crafted by Rediffusion Y&R.








The ad opens with few girls in a taxi looking at various Tata Nano cars on the road. The drivers park their cars and start forming a flash mob. Ugesh Sarcar performs a trick turning a small model of Tata Nano into a real car. Everybody gathers at a common place and designer Masaba Gupta walks towards an orange Nano, throws off the cover to reveal a blue Nano. The film ends with the supers ‘Celebrate youness’, ‘Celebrate kickassness’, ‘Celebrate epicness’, ‘Celebrate magicness’, ‘Celebrate awesomeness.’

Credit
Chief Creative Officer and Vice Chairman: Sam Ahmed
National Creative Director: Komal Bedi Sohal
Creative Head: Sneh Nihalani
Branch Head: Neville Medhora
Business Head: Sarita Raghavan
Brand Associate: Juhi Hegde
Production House: Joy Films
Director: Mehdi Norowzian
DOP: Zubin Mistry
Music Director: Dhruv Ghanekar
Singer: Gayatri Iyer

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