Perfetti van Melle India has partnered with Fox Studios for the latest marketing campaign for Alpenliebe - one of the best known confectionery brands in the country. The creative for the campaign is set in Ice Age, the internationally successful franchise from Fox, with the release of its latest installment - Ice Age 4 Continental Drift.
The campaign aims to bring alive the “irresistibility” positioning of Alpenliebe. In this TV commercial, Scrat, who is one of most loved characters from the franchise, has turned this attention towards his favorite Alpenliebe. But his greed for Alpenliebe cascades into a hilarious chain of events. An entertaining chase for the pack of Alpenliebe ensues that takes him to the deepest parts of the planet and changes the face of the earth.
The campaign will surely surprise and entertain consumers and create an excitement around the brand. This campaign can be seen on all leading kids channels and in the digital media on youtube and facebook.
Commenting on the initiative, Nikhil Sharma, Director Marketing Perfetti van Melle India, said, “The objective of this campaign was both to bring alive the brand proposition and to entertain our consumers. Thanks to the support we received from Fox Studios, we have been able to produce a TVC that delivers very well on both counts.”