The campaign, ‘Snack-time Fanta-Time’, is the first ever Fanta animation created in India along with introduction of a new Indian character, ‘Fanta Mom’. The campaign has been conceptualised by Ogilvy & Mather
Snack time will never be the same again as orange soft drink Fanta brings a playful proposition to snack times. In its latest communication campaign - “Snack-time Fanta-Time” - the brand adds a zing factor to snack time with “orangey Fanta time”, showing a group of youngsters enjoying a snack together with a bottle of the drink.
For the first time ever, the playful Fanta animation, characteristic of the brand’s advertising, has been produced in India with the introduction of a new Indian Fanta character, the ‘Mom’. The campaign has been coneptualised and executed by Ogilvy & Mather.
The lyrics have been written by Amitabh Bhattacharya and music composed by Vijay Antony. With its upbeat and playful tempo, the jingle has been rendered into seven languages including Tamil, Kannada, Telugu, Punjabi, Hindi, Marathi and Gujarati.
The story brings out how the taste of Fanta fuels the energy levels and brings in the element fun and play. The 3D animated film features the exuberant, bubbly characters sitting on dining table and looking bored. In comes an Indian ‘Fanta Mom’ character, and she opens a bottle of Fanta. Suddenly the moment is transformed into a more playful zone. The mother herself initiates “Play” in her children’s lives by tossing a “murukku/chakli” across like a flying saucer. After that the commercial goes into a playful space with the Fanta animation characters - popularly known as the Fanta ‘Crew’ - making each other giggle with playful goofiness. The commercial ends with everyone drinking Fanta at a much more playful and bonded table.