Stunning video released by Toyota looks like a traditional tumbling domino video, but look closely to see visualisation of Toyota’s leadership in environmental technology.
Toyota has recently released a new commercial called Dominoes. Most of the shots in this genre show intricate shapes of dominoes tumbling into each other in sequence, highlighting the common phrase of domino effect where one thing leads to another.
In this commercial, Toyota turns this concept on its head and shows intricate shapes of rising up dominoes . The line of fallen dominoes begins with a Prius hybrid, then the dominoes stand up, 1 by 1, on through a domino landscape to a Prius Plug-in.
TOYOTA Dominoes TVC
TOYOTA Dominoes TVC Behind the Scene
Director/Creative Director: Michelle Dougherty Art Director: Tosh Kodama Previs Technical Director: Ryan Summers VFX Supervisor: Rod Basham Executive Producer: Ben Apley Head of Production: Claudina Mercado Producers: Brian Butcher, Keith Bryant, JJ Gerber Designers: Rob Bolick, Maziar Majd, Kris Fortin, Cody Redmer Animators: Nathan Boldman, Thomas McMahan, Eric Demeusy, Troy Barsness, Ryan Summers, Eric Zunkley, Hao Cui, Cody Redmer, Maziar Majd Lighting/Texturings: Mikey Rogers, Glenn Suhy, Troy Barsness 3D Trackers: Shelby Stong, Eugene Paluso, Filaments VFX Compositors: Thomas McMahan, Sam Cividanis, Patrick Longstreth, Troy Barsness Modeler: DeAndre Moore Editors: Justine Gerenstein, Keith Roberts Assistant Editor: Michael Radtke Flame Artist: Rod Basham Storyboard Artist: Bernard Custodio Coordinator: Dominick Guglielmo Color Correction: Incendio, LLC BTS Photographers: Wes Yang, Ryan Speers Live Action Producer: Gunnar Clancy Live Action Art Director: Dave Corey Live Action Production Supervisor: Silke Thompson Live Action Production Coordinator: Megan Pfaffenroth Live Action DP: Stacy Toyama Live Action 1st AD: Andy Morris Live Action 1st AC: Dennis Lynch Live Action 2nd AC: Jay Hardie Live Action DIT: Nathan Pena Live Action Motion Control OP: Simon Wakley Live Action Motion Control Tech: Chris Toth