Lighthouse VFX delivered another Fanta 3D Animated TVC for Ogilvy&Mather
Posted on Jan 20, 2014 at 04:40 pm IST
The aim of the film is to create a fun, adventurous atmosphere with great visuals, animation and design supporting the story.
Coca-Cola launched its new 30 Seceond 3D Animated TVC for orange brand, Fanta. This time produced for Ogilvy Dubai. Utilising a combination of creativity as well as the speed; Lighthouse VFX able to produce this ulti-dynamic ad which perfectly encapusulates the energizing taste of Fanta. By using a fluent edit style we could eliminate the need for time, expressed the idea -inviting friends into a game- clearly and keep the deadlines tight!
Fanta ads involving all favorite characters from previous Fanta films. The main idea was to communicate that with the new intense Fanta flavor, anyone who drinks it gets lost in their crazy world of imagination and forgets all else. Creative team at Lighthouse VFX taken this concept and made sure to emphasize and reflect the Fanta world as much as we could with a lot of design elements and colors.
In TVC boy takes a sip from Fanta with the new intense flavor, an explosion of fun and adventure transforms the world around Floyd. From buildings to trashcans, trees to cars; everything in their world comes alive.