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Making of The Coca-Cola Polar bear animated commercial
Posted on June 28, 2013 at 11:48 pm IST
A 30 second animated TVC, entitled Snow Bear bringing to life the iconic polar bears.
Coca Cola is bringing back its much-loved iconic polar bears to our screens as part of a new integrated campaign. The 30-second TVC and supporting activity aims to encourage brand love and celebrate togetherness this winter.
The content-rich campaign builds the light-hearted and fun tale of a family of polar bears through an initial 30-second animated TVC, national outdoor advertising, Sky 1 channel partnership and exclusive Arctic themed downloads. The campaign also marks a return to the much-loved polar bears for the Coca Cola brand, after appearing across various advertising campaigns for the past 90 years.
The TVC shows a family of polar bears in the Arctic, working together to make a snow bear. It includes the tag line 'Open Happiness' in order to drive awareness and capture the optimism, positivity and inspiration of the brand.
Coca Cola has also collaborated with legendary film director Ridley Scott (Alien, Gladiator, Prometheus) to create a special extended 6 minute edition to introduce and give consumers an opportunity to engage with the polar bear family which will be available on YouTube and Coke Zone. The integrated campaign will also be supported further through the Piccadilly Sign, outdoor advertisements and digital elements including free wallpaper downloads on Coke Zone.
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