India has seen Amul's butter girl on billboards for almost half a century. Now, the adorable mascot has been given a new three-dimensional look in the brand's latest TVC.
The young, chubby Indian girl dressed in a polka-dotted frock with blue hair and a half pony tied up is getting with the times. The new commercial for brand Amul, released by the Gujarat Cooperative Milk Marketing Federation has her rendered in 3D for the first time ever
First drawn by creative Sylvester daCunha and art director Eustace Fernandez in 1967, the Moppet was rendered in 3D, along with the animation, background and composing by Toonz India. Toonz Animation has given the Amul girl a three-dimensional form for the very first time. In the TVC she looks like a regular, well-rounded cartoon character and has been profiled from several angles, not just the front. Moreover, the 60-second version of the ad will be placed in cinemas during 3D movies; when viewed through special goggles, the ad will be a three-dimensional one.
In the new TVC, she frolicking around with the children, exploring new places and sampling delicious food; with a lump of butter in each dish. The mascot encourages children to pair butter with contemporary dishes like pasta and noodles.